MULTIMEDIA DESIGNER & ARTIST
Jen M.
DAVIDSON
PORTFOLIO
social media content creation
& management
In January of 2022, I took over managing First Arizona Title's main social media accounts with the purpose of growing reach and followers in addition to maintaining brand consistency. Instagram was the main focus due to a lack of following compared to the company's Facebook Page. CloudCampaign is used to automate most content posting (up to 2-3 posts a day/5 days a week), with the exception of Reels and Stories.
Since taking over management of First Arizona Title social media:
Reach has increased by 2,300%
Profile visits have increased by 255.3%
Follower count has steadily climbed from 329 to 839 (~155% increase)
(Jan 1 2022-May 19 2022 compared to Jan 1 2021-May 19 2022 on Instagram alone)
Projected to hit 1000+ followers on Instagram before the end of 2022, the strategies I used to increase reach and followers have been successful so far.
This is the Instagram feed (@firstaztitle):
video & motion graphics
Videos and/or animations created using various applications, including, After Effects, Premiere, and Canva.
Any voiceovers were recording on Audacity and cleaned up where necessary.
(Desktop users can hover cursor on video to hear sound.
Note: Some videos are silent).
layout/print
Print marketing created for First Arizona Title Agency and various real estate agents.
logo designs
Logo designs created in Illustrator and Photoshop done as commissions and for clients of Moonlit Media.
brand development
Presentation slides of First Arizona Title's brand facelift.
illustrations
Digital illustrations created on an iPad Pro using ProCreate and Adobe Photoshop.
Features commission work for various projects including, character designs, posters, tattoos and more.
traditional art
Watercolor paintings, including some commissions, but dominantly created for the love of watercolor paint.